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QUALITATIVE RESEARCH

Qualitative research covers many topics and there is much written about it but at a very practical level I can help you collect, analyse and make sense of your qualitative data:

  • It can be very easy to collect qualitative data but how to make sense of it?  

  • Does using software like NVivo really make it any easier? 

  • How can you present the results of your research?

  • How do you tackle questions of sample size, reliability, or generalisation?

  • Should you adopt a particular qualitative research methodology?